Hi Ksenia!

Great question! While including step-by-step cooking photos in your recipe card is super convenient for readers who jump straight to the recipe, placing step-by-step photos in the main article can definitely enhance the overall user experience. It’s great for engaging readers who prefer to scroll through and read about the process before diving into the recipe card. Plus, it helps create a more visual, informative post, which can improve on-page time and user interaction.

I would test out including step-by-step photos in the main article and see how it impacts engagement, bounce rates, and reader feedback for your audience specifically.

Hope that helps!

Thanks so much for putting all the information together about the structure of a recipe blog post—super helpful!

I have a question about the cooking step photos. I usually include them in the recipe card, but I’ve noticed that many sites (like Pinch of Yum) include prepping steps in the main article itself. Is it okay to keep the prep steps in the recipe card, or have you guys tested this and found it’s better to place them in the article above the recipe card?

Thanks a lot for your help!

Glad to hear it!

Glad you found it helpful!

Embedding the URL to a video in the recipe card is a great idea! While it is definitely additional work to create a video, hopefully you can repurpose it on social media.

What are your thoughts on including a video in the recipe card? Is the extra time it takes to take the videos and edit, is it worth it?

So happy to hear that this post was useful! Good luck.