I started a blog not long ago, but back then I had no idea about keyword, meta description, alt text etc… I focussed in creating content, but not really optimizing for SEO. After some months I notice that I basically have no impressions, so I wanted to edited all my posts and try to use more long-tail keywords, to try to be more competitive in niche topics.

Now my question: if I would everyday edit all of my blog posts, change their titles, meta description, maybe even the url slug (causing then redirects), will google punish it? I mean, I am not having many impressions at the moment anyways, so I thought there are no risk in doing so. But I was wondering if every page would have a different title and url slug, if this would be really bad for my long term SEO.

Hey Priscila!

That is a great question — I’m going to tap our SEO expert Casey Markee here to provide some more insights on this. Stay tuned for more info!

Hey Ann,

First, it’s always a good idea to update posts with better titles, META Descriptions, clear headings, process shots, labeled photos of the ingredients, all of that.

The higher the quality of the post, the better.

However, what we never do is CHANGE THE SLUG OR URL! You leave it as it is. As you said, all you would do is “break” the post, create needless redirects, and wipe-out all earned authority and social signals on the post.

Google is also clear about this, changing URLS should be avoided when replacing new content with old content. Citation here:

https://www.seroundtable.com/google-url-change-old-new-content-25675.html

So to reiterate, every post should have a “unique title” but you should not be worrying about changing slugs. That provides more harm than good.

Good luck with your blog.