Comments on: 410: AI, Third-Party Cookies, and Changes in Video Advertising Standards with Paul Bannister from Raptive https://www.foodbloggerpro.com/podcast/paul-bannister/ Start and Grow Your Food Blog Wed, 07 Jun 2023 18:54:21 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Emily https://www.foodbloggerpro.com/podcast/paul-bannister/#comment-76891 Wed, 24 May 2023 17:10:08 +0000 https://www.foodbloggerpro.com/?post_type=podcast&p=122386#comment-76891 In reply to Jessica.

Great question, Jessica! The difference in RPM/CPM is likely because YouTube wants to (and can) make more money. Especially because AdSense is the ONLY option for ads on YouTube. On your blog, you could use a variety of ad platforms, so there is just more competition, which forces them to up their rates a bit. Likely just a case of supply/demand in this space.

]]> By: Emily https://www.foodbloggerpro.com/podcast/paul-bannister/#comment-76888 Wed, 24 May 2023 16:13:58 +0000 https://www.foodbloggerpro.com/?post_type=podcast&p=122386#comment-76888 In reply to Jocelyn.

Thank you so much, Jocelyn! Glad you enjoyed the episode.

]]> By: Jessica https://www.foodbloggerpro.com/podcast/paul-bannister/#comment-76850 Tue, 23 May 2023 17:58:40 +0000 https://www.foodbloggerpro.com/?post_type=podcast&p=122386#comment-76850 Hi there! I just listened to the podcast and I was wondering your thoughts on why YouTube RPM/CPMs are so much lower than our blog RPMs from Mediavine/AdThrive if the in-stream video ads are supposedly more valuable?

]]> By: Jocelyn https://www.foodbloggerpro.com/podcast/paul-bannister/#comment-76844 Tue, 23 May 2023 15:17:53 +0000 https://www.foodbloggerpro.com/?post_type=podcast&p=122386#comment-76844 Another great podcast! Thanks for doing this.

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